Research Into Similar Products

This a magazine cover called Kerrang, The usual genre of this magazine is 'Rock.' This is fairly similar to the indie genre although many of the features on this magazine are different to a standard indie magazine such as NME. Firstly they use similar ideas to grab the audiences attention such as a MCU with has been used  here to engage you and make you think that the rock star on the front wants you to buy it (Direct Address.) Secondly, the left third is very noticeable due to the usual text of the magazine and the KE of kerrang. The Pug '7 Day Rock Guide' engages you and helps incise you to buy it as you get something free with it. Fourthly the Screamer "This is really scary" is a quote from someone unknown therefore makes you want to buy it as you can see whats scary.

This Four things along with many other techniques have been used to keep the audience engaged and ensure that they buy the magazine.